THE ROLE OF STRESS
Fight or flight? Stand your ground or cut and run to fight another day.? Fear, stress, pain and suffering have been the companions of homo sapiens since the days of the cave-men. But the terrors of winged dinosaurs, giant cave-bears and lurking sabre-tooth tigers have been replaced by the even more menacing stresses and tensions of the roar of the morning rush hour to start another working day in the twentieth century jungle.
A stress may be congenital, muscular, immunological, infectious, neoplastic, chemical, degenerate, emotional, psychological, or even environmental, such as accident or shock.
Unlike our ancestors, who picked up a rock and hurled it at a menacing animal, it’s a lot harder for a New Technology tribe member to pick up a computer terminal and hurl it at the menacing deadline pressures, at a tyrannical boss pacing up and down for a late report, to hit back blindly at creative burnout when a sales strategy/adver-tising campaign for a truly awful product is demanded.
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